Register Now | Log Into Your Account
Best Mix
of the 80s, 90s and Today!
See Our Playlist

Now Playing
 
Artist: Lady Antebellum   Title: Just A Kiss
The Best Mix in the Morning Show with Zack East
Billboard Photo courtesy of Adams Outdoor.
Other photos for Zack East courtesy of
Meister-Witkowski Photography.

WEEKDAY MORNINGS FROM 6-10AM
THE BEST MIX IN THE MORNING SHOW WITH ZACK EAST
We're Live and Local for Michigan's Great Southwest!
Listen online at 983thecoast.com or 98.3 FM in Southwest Michigan

CALL: 269-934-9830
TEXT: Include the word COAST and your message to 67664
FACEBOOK: 
www.facebook.com/983thecoast
E-MAIL: 
zack@983thecoast.com

Interact with the show on Facebook every morning!

CLICK HERE TO LISTEN TO AUDIO FROM THE SHOW!
If you're on-the-go, The Best Mix in the Morning is designed for you! Catch News with Jim Gifford twice an hour, plus your Weather Channel forecast, the Entertainment Wrap and Community Events, PLUS the Best Mix of the 80s, 90s and Today!

Here's what you can expect, and when:
  • News at :25 and :55 after the hour

  • 6:37am: VH1 Next Movie Minute - Quick hits of huge upcoming movies showing at Celebration! Cinema

  • 6:45am: Entertainment Wrap - The best of everything the papers, blogs and shows have to offer about your favorite stars!

  • 7:10am: Your chance to interact with your fellow listeners on our Morning Mind Mover question of the day!
     
  • 7:35am: Terribly Tough Trivia - Get a chance at winning Free Pizza Hut Wingstreet food just by using a little bit (and sometimes a lot!) of brainpower to answer these mind-teasers!
     
  • 7:45am: VH1 Music News - Directly from the studios in New York City!
     
  • 8:10am: BlueStarHighway.com Featured Events - We'll keep you updated on all the big events of the week thanks to David Krock at Blue Star Highway.com

  • 8:15am: Rachael Ray on the Radio - The queen of the kitchen and diva of daytime gives a recipe idea to get you hungry for dinner already!

  • 8:25am: Entertainment Wrap - The encore edition, in case you missed it!

  • 8:45am: Talking with Michigan's Great Southwest - We'll talk to your friends and neighbors about the good things they're doing to make our community a better place to live, and how you can get involved
BlueStarHighway.com visits us at 8:10 to discuss area events and happenings! Get more on their website and check back often!
8:15am Every Weekday Morning, Rachael Ray gets you set for great recipes to help your Breakfast, Lunch or Dinners (or snacks!) for the family really rock!
If you missed Late Night with Jimmy Fallon on NBC, we'll play Jimmy's hilarious monologue from last night's show at 9:35am.
Zack East

Hi! I'm Zack. I've been with the Coast since around 2004, when I worked weekends fairly regularly, keeping you company on Saturdays usually. Now I'm all grown up! Sort of.

I have tons of radio experience in different forms like Rock and Country, but I LOVE pop music from the 80s. I'm a huge geek when it comes to Prince, Madonna and the 80s glam and hair rockers. Who's the best 80s artist? Hmm. Let's debate that sometime. Anyway, I've worked in radio for over 10 years in both College and here in Michigan's Great Southwest. I've also done some stints as an arts and entertainment correspondent for the Sunday Papers radio show on WGN Radio, and in Big Rapids at stations WYBR (Y-102), WWBR (Big Country 100.9) and WBRN-AM. In September of 2010, I ended a nearly 7 year run as an air personality on our sister station, Rock 107 WIRX. I served as Program Director of WIRX prior to taking over my work here on the Coast.

I am originally from Three Oaks, spent some time living in Lakeside and Big Rapids, and in 2009 I moved to St. Joseph! I graduated from River Valley High School and have a BA in Communication from Ferris State University. I also love working with the Venetian Festival, emceeing and broadcasting at Blossomtime events, and I occasionally try my hand at my first love - arena announcing for basketball games.

I have a love for technology, the water (I feel lost living inland...) and a few sports. Phil and I seem to be the only Notre Dame fans in the building, and that's hard to handle sometimes! I love watching college football and basketball, and college and pro hockey. And my favorite guilty pleasures, which I will do anything for, are coffee and Coca-Cola.

In my free time, I like to figure out how I got that free time in the first place and how to duplicate it.