98.3 The Coast is a Hot AC radio station, playing the best mix of artists primarily for the female audience of Michigan's Great Southwest. Covering the 80s, 90s and today's newest music, we also feature special programming in the morning for adult listeners that like a little more talk in their workday with Bob and Sheri. Then, Phil McDonald keeps your workday moving 10a-2pm. Robin Van Dyke has the drive home covered each weekday 2pm-6pm. And Shawn McDonough makes nights more fun, 6pm-Midnight. In addition, our diverse range of programming also includes paid programming from Kareemah El-Amin and the Straight No Chaser Team, plus our Smooth Jazz Top 20 show to help you ease in to Sundays.
We're celebrating our 10th year as The Coast, originally launched on 94.9 FM, we moved to 98.3 for better reach in Michigan's Great Southwest in 2008. Owned and operated locally by Mid-West Family Broadcasting, The Coast is the place to advertise for businesses and groups looking to work with a very powerful demographic. The 'Family' in our company name signifies the relationship we have with our close-knit and hard-working group of radio professionals to not only provide a great place to work, but to go over and above what people would expect of radio in a small market. When the Walker Family founded Mid-West Family at our corporate offices based in Madison, WI, they envisioned how important great programming, great people and a great environment coming together can make our stations market and industry leaders.
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